PurpleCow
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2024-06-20 21:35:35
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文档简介:
Table of Contents
Title Page
Dedication
Copyright Page
Not Enough Ps
The New P
Boldfaced Words and Gutsy Assertions
Before, During, and After
The Greatest Thing Since Sliced Bread
Did You Notice the Revolution?
Why You Need the Purple Cow
The Death of the TV-Industrial Complex
Before and After
Consider the Beetle
What Works?
Why The Wall Street Journal Annoys Me So Much
Awareness Is Not the Point
The Will and the Way
Case Study: Going Up?
Case Study: What Should Tide Do?
Getting In
Ideas That Spread, Win
The Big Misunderstanding
Who’s Listening?
Cheating
Who Cares?
Not All Customers Are the Same
The Law of Large Numbers
Case Study: Chip Conley
The Problem with the Cow
Follow the Leader
Case Study: The Aeron Chair
Projections, Profits, and the Purple Cow
Case Study: The Best Baker in the World
Mass Marketers Hate to Measure
Case Study: Logitech
Who Wins in the World of the Cow
Case Study: A New Kind of Kiwi
The Benefits of Being the Cow
Case Study: The Italian Butcher
Wall Street and the Cow
The Opposite of “Remarkable”
The Pearl in the Bottle
The Parody Paradox
Seventy-two Pearl Jam Albums
Case Study: Curad
Sit There, Don’t Just Do......
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