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PurpleCow

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Table of Contents Title Page Dedication Copyright Page Not Enough Ps The New P Boldfaced Words and Gutsy Assertions Before, During, and After The Greatest Thing Since Sliced Bread Did You Notice the Revolution? Why You Need the Purple Cow The Death of the TV-Industrial Complex Before and After Consider the Beetle What Works? Why The Wall Street Journal Annoys Me So Much Awareness Is Not the Point The Will and the Way Case Study: Going Up? Case Study: What Should Tide Do? Getting In Ideas That Spread, Win The Big Misunderstanding Who’s Listening? Cheating Who Cares? Not All Customers Are the Same The Law of Large Numbers Case Study: Chip Conley The Problem with the Cow Follow the Leader Case Study: The Aeron Chair Projections, Profits, and the Purple Cow Case Study: The Best Baker in the World Mass Marketers Hate to Measure Case Study: Logitech Who Wins in the World of the Cow Case Study: A New Kind of Kiwi The Benefits of Being the Cow Case Study: The Italian Butcher Wall Street and the Cow The Opposite of “Remarkable” The Pearl in the Bottle The Parody Paradox Seventy-two Pearl Jam Albums Case Study: Curad Sit There, Don’t Just Do......

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