BrandFailures_TheTruthAboutthe100Biggest.epub

18 Campbell’s Souper Combo 19 Thirsty Cat! and Thirsty Dog! 04 Extension failures 20 Harley Davidson perfume 21 Gerber Singles 22 Crest 23 Heinz All Natural Cleaning Vinegar 24 Miller 25 Virgin Cola 26 Bic underwear 27 Xerox Data Systems 28 Chiquita 29 Country Time Cider 30 Capital Radio restaurants 31 Smith and Wesson mountain bikes 32 Cosmopolitan yoghurt 33 Lynx barbershop 34 Colgate Kitchen Entrees 35 LifeSavers Soda 36 Pond’s toothpaste 09 Rebranding failures 73 Consignia 74 Tommy Hilfiger 75 ONdigital to ITV Digital 76 Windscale to Sellafield 77 Payless Drug Store to Rite Aid Corporation 78 British Airways 79 MicroPro 10 Internet and new technology failures 80 Pets.com 81 VoicePod 82 Excite@Home 83 WAP 84 Dell’s Web PC ......