Emotional Design_ Why We Love (or Hate) .epub

Table of Contents Praise ALSO BY DONALD A. NORMAN Title Page Dedication PROLOGUE PART ONE - The Meaning of Things CHAPTER ONE - Attractive Things Work Better Three Levels of Processing: Visceral, Behavioral, and Reflective Focus and Creativity The Prepared Brain CHAPTER TWO - The Multiple Faces of Emotion and Design Working with the Three Levels Objects That Evoke Memories Feelings of Self The Personality of Products PART TWO - Design in Practice CHAPTER THREE - Three Levels of Design: Visceral, Behavioral, and Reflective Visceral Design Behavioral Design Reflective Design A Case Study: The National Football League Headset The Devious Side of Design Design by Committee Versus by an Individual CHAPTER FOUR - Fun and Games Designing Objects for Fun and Pleasure Music and Other Sounds Seduction at the Movies Video Games CHAPTER FIVE - People, Places, and Things Blaming Inanimate Objects Trust and Design Living in an Untrustworthy World Communications That Serve Emotion Always Connected, Always Distracted The Role of Design CHAPTER SIX - Emotional Machines Emotional Things Emotional Robots Affect and Emotion in Robots Machin......